Marilyn Moran
Experienced Integrated Marketing Specialist
| Based in: | South Philadelphia |
| Area Served: | Virtually anywhere |
| Rates: | Rates are dependent on scope of project |
| Available: | 7 days/week |
| Recommendations:: | 1 |
Integrated Marketing Services
Marketing Plan Creation
A comprehensive marketing plan is crucial to your business. The plan should consider your overall business goals & objectives. I will help you explore and develop your unique value, position, message, and define some attainable tactics to help you improve your ability to acquire and retain customers.
Competitive & Market Analysis
After your goals and objectives are defined, it is imperative to understand your target market and identify your competitors (real and perceived). Using advanced analytical tools, I will provide you with a detailed report of your target market and competitive landscape.
Brand Development
Your brand is probably your most important asset. Branding isn't just your name and your logo, it's so much more. It is your promise to customers, employees, and the community. I will help you develop or refine your concept and discover what sets you apart from others that will create a unique experience for your customers.
Advertising
Advertising is still very necessary to get the word out about your business. I will help you identify and develop appropriate ads and media that will have the most impact on generating buzz and getting customers through the door!
Web Development
An aesthetically pleasing, easy to read, and usable website is a key to an effective marketing strategy. While I am not a web designer or developer myself, I can coordinate a new or revised website design with one of my many web design and developer partners. Additionally, I can review and critique your current website to ensure it represents your brand and message accurately, is built to standards, and includes compelling calls to action.
Internet Marketing
Internet marketing is a key way to drive traffic to your website and, ultimately, getting people to purchase your product or service. I am experienced in internet marketing techniques including Search Engine Optimization (SEO), Pay-Per-Click (Google Adwords), Email Marketing, and eCommerce.
Public & Media Relations
Generating buzz is hard. It is necessary to establish and maintain good relationships with the public and media to promote your business. I am skilled at developing a PR strategy that will get you instant and measurable results.
Social Media Strategy & Marketing
Social media marketing is the process of promoting yourself or your business through various social media channels (blogs, podcasts, videos) and social networking websites. The goal is to increase exposure and awareness of you or your business to as many qualified outlets as you can. This in turn will drive traffic to your website, build connections and relationships with your target audience, and generate qualified leads. With so many channels available, I'll help you determine the appropriate ones. Facebook? Twitter? YouTube? I'll help you get there!
Promotions
Contests, giveaways, special offers, coupons, and other promotions are great way to build buzz and encourage customer loyalty. I will help you create and execute promotions that will have an immediate and lasting impact on your business.
If you're serious about taking your marketing efforts to the next level, contact me today.
Email: phillymarketing@gmail.com
Web: http://www.marilynmarketing.com
Blog: http://phillymarketing.wordpress.com
Twitter: http://www.twitter.com/phillymarketing
Recommendations
Marilyn Moran, Experienced Integrated Marketing Specialist indeed!
Marilyn comes into my office with an arm full of information on how to attack my market and really get us out there in the public"s eye. There is no doubt, she is prepared for a marketing siege. She is armed with the newest tools and comes up with info that I didn't know about my own industry. She is receptive and returns calls and emails promptly. I couldn't have asked for more bang for my buck when it comes to her marketing skills and knowledge. She took the time to learn not only what we do, but the vernacular as well. She speaks to me in my own language. Her enthusiasm for the work she is doing for you is contagious! I would recommend her to any of my associates and business contacts. She gets the job done.
— Bill J. - Reloader Motorcycle Parts Warehouse